Applied, Concise Books by Experts for Non-Experts

Library Collection 1

Building Organizational Capacity for Change: The Leader's New Mandate

Building Organizational Capacity for Change cover
Print Price: 
$25.00
E-book Price: 
$15.00

William Q. Judge

This book offers an alternative to the traditional approach by focusing on building the change capacity of the entire organization in anticipation of the onslaught of change.

Read more

Manage Your Career: 10 Keys to Survival and Success When Interviewing and on the Job

Manage Your Career: 10 Keys to Survival and Success When Interviewing and on the Job
Print Price: 
$27.95
E-book Price: 
$15.00
In Stock: 
08/01/2008

Vijay Sathe

Manage Your Career: 10 Keys to Survival and Success When Interviewing and on the Job is a unique guide to creating a thriving career, no matter what stage your career path is in.

Read more

Growing Your Business: Making Human Resources Work for You

cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
09/01/2008

Robert Baron and Scott Shane

If you are an entrepreneur starting a new venture, this book provides the information you need to choose your initial team of cofounders and employees.

Read more

Managing Your Intellectual Property Assets

Managing Your Intellectual Property Assets cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
11/01/2008

Scott Shane

This book outlines and illustrates strategies that you must employ to protect your intellectual property. There are legal means available to you, and this book defines these means and explains them in plain language.

Read more

A Primer on Corporate Governance

A Primer on Corporate Governance cover
Print Price: 
$29.95
E-book Price: 
$15.00
In Stock: 
01/31/2009

Cornelis de Kluyver

This book is a primer on corporate governance for executives. It is designed to guide you to become an effective participant by discussing corporate governance from both a macro- and micro-perspective.

Read more

Conducting Market Research for International Business

Conducting Market Research for International Business cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
03/01/2009

Tamer Cavusgil, Gary Knight, John Riesenberger, Attila Yaprak

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets.

Read more

Building Strategy and Performance through Time: The Critical Path

Building Strategy and Performance through Time cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
05/18/2009

Kim Warren

This book uses a balanced blend of frameworks and illustrations to teach you how to tackle the challenge of driving performance into the future. Existing strategy tools are no longer enough as they do not explain how to deliver your strategy powerfully over a sustained period.

Read more

Export Marketing Strategy: Tactics and Skills That Work

Export Marketing Strategy cover
Print Price: 
$29.95
E-book Price: 
$15.00
In Stock: 
05/18/2009

Shaoming Zou, Daekwan Kim and Tamer Cavusgil

This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

Read more

Developing Employee Talent to Perform: People Power

Developing Employee Talent to Perform cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
05/18/2009

Kim Warren

This book outlines a critical approach to developing employee talent within your company; strategy dynamics. It removes the shroud of mystery from effectively attaining desired performance outcomes by clearly defining the links between people issues and performance.

Read more

An Executive's Primer on the Strategy of Social Networks

An Executive's Primer on the Strategy of Social Networks cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
06/08/2009

Mason Carpenter

This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage.

Read more

A Leader's Guide to Knowledge Management: Drawing on the Past to Enhance Future Performance

A Leader's Guide to Knowledge Management cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
06/20/2009

John Girard and JoAnn L. Girard

This book is your guide to knowledge management for the future leaders of your organization. In other words, it ensures that they will know what you know and be able to apply your experiences to similar encounters in their time.

Read more

Developing Winning Brand Strategies

Developing Winning Brand Strategies cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
07/01/2009

Lars Finskud

Developing Winning Brand Strategies introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice.

Read more

Internet Marketing for Entrepreneurs: Using Web 2.0 Strategies for Success

Internet Marketing for Entrepreneurs cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
08/01/2009

Susan Payton

Don’t know a blog from a tweet? After reading this book, you’ll not only understand these terms, you’ll be able to use them to market your business!

Read more

Born Global Firms: A New International Enterprise

Born Global Firms: A New International Enterprise cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
08/06/2009

S. Tamer Cavusgil and Gary Knight

This book describes companies that conduct international business at or near the founding of the firm. Despite the limited resources that usually characterize new businesses, these “Born Global” firms achieve substantial international sales from an early stage in their development.

Read more

Sustainable Business: An Executive's Primer

Sustainable Business: An Executive's Primer cover
Print Price: 
$27.95
E-book Price: 
$15.00
In Stock: 
08/07/2009

Nancy E. Landrum and Sandra Edwards

Sustainable (and green) business seems to have become mainstream practically overnight. This growth in interest in sustainable business practices stems from changing societal expectations and a growing awareness that sustainability creates a win-win situation for the business and humanity alike.

Read more

An Executive's Guide for Moving from US GAAP to IFRS

An Executive's Guide for Moving from US GAAP to IFRS cover image
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
08/30/2009

Peter Walton

International Financial Reporting Standards (IFRS) are becoming the benchmark accounting standards for companies listed on international stock exchanges. The SEC treats them as equivalent of US Generally Accepted Accounting Principles (GAAP) and is even contemplating allowing their use instead of US GAAP.

Read more

The Small Business Controller

The Small Business Controller cover image
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
10/07/2009

Richard O. Hanson

This book describes the role of the controller in a nonpublic company (small business), and provides a detailed “how to” guidance of the various duties and responsibilities the controller of a nonpublic company may be required to assume.

Read more

Business Plan Project: A Step-by-Step Guide to Writing a Business Plan

Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
10/25/2009

David Sellars

Provides detailed instructions on how to write a comprehensive business plan for new ventures. The intended market segments are MBA-level college students, entrepreneurs, consultants, and college instructors or corporate trainers.

Read more

Decision Support Basics

Decision Support Basics cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
11/02/2009

Daniel J. Power

Because of increasing complexity, rapid change and risk, managers have an obligation to shareholders to learn about and understand computerized decision support systems (DSS). Managers must know much more about information technology solutions and especially computerized decision support.

Read more

Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know

Print Price: 
$29.95
E-book Price: 
$15.00
In Stock: 
11/09/2009

Michael Czinkota, Ilkka Ronkainen and Masaaki Kotabe

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.

Read more

Sustainability Reporting: Managing for Wealth and Corporate Health

Sustainability Reporting cover
Print Price: 
$27.95
E-book Price: 
$15.00
In Stock: 
11/09/2009

Gwendolen B. White

Environmental and sustainability reporting involves nonfinancial and financial indicators of an organization’s impact on environmental, economic, and social dimensions of their operations.

Read more

Knowledge Management: Begging for a Bigger Role, 2nd Edition

Kransdorff Cover 2nd Ed
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
11/13/2009

Arnold Kransdorff

Updated, this new edition draws on two trillion-dollar examples – one being the present credit crunch – to highlight the gaping hole in the way industry and commerce are being taught how to make their decisions.

Read more

Mergers and Acquisitions: Turmoil in Top Management Teams

Mergers and Acquisitions: Turmoil in Top Management Teams cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
12/10/2009

Jeffrey Krug

Mergers and acquisitions can be tumultuous for executives. Target companies can expect to lose close to 40 percent of their top management team within two years after acquisition.

Read more

Managing International Business in Relation-Based versus Rule-Based Countries

Managing International Business in Relation-Based versus Rule-Based Countries Cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
12/25/2009

Shaomin Li

Most executives and business students are familiar with how the rule-based system functions; few understand how relation-based system works (which accounts for the majority of the countries in the world).

Read more

Business Planning and Entrepreneurship: An Accounting Approach

Business Planning and Entrepreneurship cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
02/26/2010

Michael Kraten

An organizational strategy and business plan may begin with an engaging product or service concept. It may end with a creative investment funding strategy.

Read more

Sales and Market Forecasting for Entrepreneurs

Sales and Market Forecasting for Entrepreneurs cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
02/26/2010

Tim Berry

Don't think you're not qualified, or that forecasting is a matter of graduate training in statistics. This book, written by a 30-year veteran in planning, market research, and running a business, shows you how to educate your guesses with real world common sense, to make practical business forecasts, and to use them to manage your business better.

Read more

A Director's Guide to Corporate Financial Reporting

A Director's Guide to Corporate Financial Reporting cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
03/15/2010

Krista Fiolleau, Kris Hoang and Karim Jamal

Free Shipping!

This book is designed for corporate directors and senior executives who want to gain a better understanding of accounting.

Read more

Achieving Excellence in Management: Identifying and Learning from Bad Practices

Achieving Excellence in Management cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
03/24/2010

Andrew Kilner

Order the print copy today (available in March) and get the book for free (available Feb 17th)!!
To fill this critical gap, this book adopts a fresh approach identifying reasons for bad management which are backed up by case studies from real life business situations.

Read more

Blind Spots, Biases and Other Pathologies in the Boardroom

Blind Spots, Biases and Other Pathologies in the Boardroom
Print Price: 
$29.95
E-book Price: 
$15.00
In Stock: 
04/05/2010

Kenneth A. Merchant and Katharina Pick

In this book we show how seemingly ideal boards, those with “best practice” size, composition, and structure, can still fail to provide good governance simply because they fall victim to problems inherent in all groups.

Read more

A Practitioner's Guide to Public Relations Research, Measurement and Evaluation

A Practitioner's Guide to Public Relations Research, Measurement and Evaluation
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
04/10/2010

Don Stacks and David Michaelson

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. Part of that development can be traced to a change in the way that public relations is researched, measured, and evaluated.

Read more

An Overview of the Public Relations Function

An Overview of the Public Relations Function cover
Print Price: 
$29.95
E-book Price: 
$15.00
In Stock: 
04/10/2010

Shannon A. Bowen, Brad Rawlins and Thomas Martin

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively.

Read more

Starting Your Business

Starting Your Business cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
04/15/2010

Sanjyot P. Dunung

Starting Your Own Business shares the secrets of long-term survival and success, detailing practical guidelines and relevant “tales from the trenches” to help entrepreneurs tackle common concerns and obstacles.

Read more

Process Mapping and Management

Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
04/15/2010

Sue Conger

 Written for executives and graduate students the text offers practical techniques for simplifying and improving business processes that are immediately actionable.

Read more

Growing Your Business

Growing Your Business cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
04/15/2010

Sanjyot P. Dunung

Growing Your Own Business shares the secrets of long-term survival and success, detailing practical guidelines and relevant “tales from the trenches” to help entrepreneurs tackle common concerns and obstacles.

Read more

Business Ethics for the Global Business and the Global Manager

Business Ethics for the Global Business and the Global Manager cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
04/18/2010

Larry Beer – Arizona State University Emeritus

This book is intended to provide templates for ethical decision making within a globalized commercial arena.

Read more

Grow by Focusing on What Matters: Strategy in 3-Circles

Grow by Focusing on What Matters: Strategy in 3-Circles cover
Print Price: 
$29.95
E-book Price: 
$15.00
In Stock: 
05/05/2010

Joel E. Urbany and James H. Davis

Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for firms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands.

Read more

Investment Appraisal

Investment Appraisal cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
05/05/2010

Michael Pogue

This book is intended for both practising managers who require a thorough knowledge of the principles of making investment decisions in the real world and for students undertaking financial courses whether at undergraduate, MBA or professional levels.

Read more

Fundamentals of Global Strategy

Fundamentals of Global Strategy cover
Print Price: 
$29.95
E-book Price: 
$15.00
In Stock: 
05/10/2010

Cornelis de Kluyver

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope.,/p>

Read more

Operational Leadership

Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
05/10/2010

Andrew Spanyi

This book outlines the needed evolution in leadership attitudes and behaviors in the key operational areas such as new product development, sales, operations, customer service, human resources, finance, and information technology.

Read more

Leading the Organization: Governance, Strategy and Execution

Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
05/10/2010

Jeffrey Krug and Wallace Stettinius

This book provides general managers and students of general management with a broad overview of the theories, concepts, tools, and principles of general management, leadership, governance, strategy, and execution.

Read more

Break Even Analysis

Break Even Analysis cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
05/10/2010

Michael Cafferky and Jon Wentworth

This book explains the vocabulary of cost-volume-profit (breakeven) analysis (CVP), explores the breadth of applications of CVP, and illustrates the use of CVP concepts in a broad range of management and marketing scenarios.

Read more

A Stakeholder's Approach to Issues Management

A Stakeholder's Approach to Issues Management cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
05/10/2010

Robert Boutilier

This book will touch on topics like environmental scanning, trend tracking, issues lifecycles, stakeholder identification and prioritization, stakeholder engagement, stakeholder networks, social capital, resource access, supply chain CSR, enterprise risk management, and CSR/sustainability performance assessment.

Read more

A Leader's Guide to Virtual Business: Social Media Strategies for Building Real Competitive Advantage

cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
05/10/2010

John P. Girard and JoAnn L. Girard

As business leaders look to the future, especially in troubling economic times, many are considering how to remain competitive in an era of scant resources. For most, it seems likely that capital projects will be scarce and the idea of growing the workforce will be a distance dream.

Read more

Investor Relations

Investor Relations cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
05/10/2010

Alexander Laskin

This book will examine the profession of investor relations from the practical standpoint.

Read more

Understanding Japanese Management Practices

Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
05/10/2010

Parissa Haghirian

This book outlines the particulars of Japanese management and how modern Japanese management employs many practices which are very successful and worth adopting.

Read more

Conducting Performance Appraisals: A Focus on Communication

cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
05/10/2010

Michael E. Gordon and Lea P. Stewart

Written for practitioners and advanced students, this book presents an alternative approach to the performance appraisal process that focuses on communication rather than evaluation.

Read more

A Primer on Negotiating Corporate Purchase Contracts

A Primer on Negotiating Corporate Purchase Contracts cover
E-book Price: 
$15.00
In Stock: 
05/15/2010

Patrick Penfield

A Primer on Negotiating Corporate Purchase Contracts gives supply chain and purchasing professionals a methodology to follow when negotiating agreements with suppliers.

Read more

International Social Entrepreneurship

Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
05/15/2010

Joseph Mark Munoz

This book explores the topic of international social entrepreneurship. It will explore current definitions, concepts, as well as methodologies pertaining to social entrepreneurship.

Read more

Performance Measurement

Performance Measurement cover
Print Price: 
$27.95
E-book Price: 
$15.00
In Stock: 
06/10/2010

Kenneth A. Merchant and Andy Neely

This book provides a concise overview of the field of performance measurement. The book discusses market, financial, and nonfinancial measures of performance and stylized combinations of those measures.

Read more

Store Design

cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
06/10/2010

Claus Ebster

In an age of self‐service stores, saturated markets and ever more demanding customers, the careful and science‐driven design of the point of sale has become a crucial success factor for both retailers and service businesses.

Read more