Applied, Concise Books by Experts for Non-Experts
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This book offers an alternative to the traditional approach by focusing on building the change capacity of the entire organization in anticipation of the onslaught of change.
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Manage Your Career: 10 Keys to Survival and Success When Interviewing and on the Job is a unique guide to creating a thriving career, no matter what stage your career path is in.
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Robert Baron and Scott Shane
If you are an entrepreneur starting a new venture, this book provides the information you need to choose your initial team of cofounders and employees.
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This book outlines and illustrates strategies that you must employ to protect your intellectual property. There are legal means available to you, and this book defines these means and explains them in plain language.
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This book is a primer on corporate governance for executives. It is designed to guide you to become an effective participant by discussing corporate governance from both a macro- and micro-perspective.
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Tamer Cavusgil, Gary Knight, John Riesenberger, Attila Yaprak
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets.
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This book uses a balanced blend of frameworks and illustrations to teach you how to tackle the challenge of driving performance into the future. Existing strategy tools are no longer enough as they do not explain how to deliver your strategy powerfully over a sustained period.
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Shaoming Zou, Daekwan Kim and Tamer Cavusgil
This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
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This book outlines a critical approach to developing employee talent within your company; strategy dynamics. It removes the shroud of mystery from effectively attaining desired performance outcomes by clearly defining the links between people issues and performance.
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This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage.
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John Girard and JoAnn L. Girard
This book is your guide to knowledge management for the future leaders of your organization. In other words, it ensures that they will know what you know and be able to apply your experiences to similar encounters in their time.
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Developing Winning Brand Strategies introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice.
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Don’t know a blog from a tweet? After reading this book, you’ll not only understand these terms, you’ll be able to use them to market your business!
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S. Tamer Cavusgil and Gary Knight
This book describes companies that conduct international business at or near the founding of the firm. Despite the limited resources that usually characterize new businesses, these “Born Global” firms achieve substantial international sales from an early stage in their development.
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Nancy E. Landrum and Sandra Edwards
Sustainable (and green) business seems to have become mainstream practically overnight. This growth in interest in sustainable business practices stems from changing societal expectations and a growing awareness that sustainability creates a win-win situation for the business and humanity alike.
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International Financial Reporting Standards (IFRS) are becoming the benchmark accounting standards for companies listed on international stock exchanges. The SEC treats them as equivalent of US Generally Accepted Accounting Principles (GAAP) and is even contemplating allowing their use instead of US GAAP.
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This book describes the role of the controller in a nonpublic company (small business), and provides a detailed “how to” guidance of the various duties and responsibilities the controller of a nonpublic company may be required to assume.
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Provides detailed instructions on how to write a comprehensive business plan for new ventures. The intended market segments are MBA-level college students, entrepreneurs, consultants, and college instructors or corporate trainers.
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Because of increasing complexity, rapid change and risk, managers have an obligation to shareholders to learn about and understand computerized decision support systems (DSS). Managers must know much more about information technology solutions and especially computerized decision support.
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Michael Czinkota, Ilkka Ronkainen and Masaaki Kotabe
The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.
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Environmental and sustainability reporting involves nonfinancial and financial indicators of an organization’s impact on environmental, economic, and social dimensions of their operations.
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Updated, this new edition draws on two trillion-dollar examples – one being the present credit crunch – to highlight the gaping hole in the way industry and commerce are being taught how to make their decisions.
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Mergers and acquisitions can be tumultuous for executives. Target companies can expect to lose close to 40 percent of their top management team within two years after acquisition.
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Most executives and business students are familiar with how the rule-based system functions; few understand how relation-based system works (which accounts for the majority of the countries in the world).
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An organizational strategy and business plan may begin with an engaging product or service concept. It may end with a creative investment funding strategy.
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Don't think you're not qualified, or that forecasting is a matter of graduate training in statistics. This book, written by a 30-year veteran in planning, market research, and running a business, shows you how to educate your guesses with real world common sense, to make practical business forecasts, and to use them to manage your business better.
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Krista Fiolleau, Kris Hoang and Karim Jamal
This book is designed for corporate directors and senior executives who want to gain a better understanding of accounting.
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Order the print copy today (available in March) and get the book for free (available Feb 17th)!!
To fill this critical gap, this book adopts a fresh approach identifying reasons for bad management which are backed up by case studies from real life business situations.
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Kenneth A. Merchant and Katharina Pick
In this book we show how seemingly ideal boards, those with “best practice” size, composition, and structure, can still fail to provide good governance simply because they fall victim to problems inherent in all groups.
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Don Stacks and David Michaelson
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. Part of that development can be traced to a change in the way that public relations is researched, measured, and evaluated.
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Shannon A. Bowen, Brad Rawlins and Thomas Martin
This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively.
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Starting Your Own Business shares the secrets of long-term survival and success, detailing practical guidelines and relevant “tales from the trenches” to help entrepreneurs tackle common concerns and obstacles.
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Written for executives and graduate students the text offers practical techniques for simplifying and improving business processes that are immediately actionable.
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Growing Your Own Business shares the secrets of long-term survival and success, detailing practical guidelines and relevant “tales from the trenches” to help entrepreneurs tackle common concerns and obstacles.
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Larry Beer – Arizona State University Emeritus
This book is intended to provide templates for ethical decision making within a globalized commercial arena.
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Joel E. Urbany and James H. Davis
Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for firms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands.
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This book is intended for both practising managers who require a thorough knowledge of the principles of making investment decisions in the real world and for students undertaking financial courses whether at undergraduate, MBA or professional levels.
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The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope.,/p>
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This book outlines the needed evolution in leadership attitudes and behaviors in the key operational areas such as new product development, sales, operations, customer service, human resources, finance, and information technology.
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Jeffrey Krug and Wallace Stettinius
This book provides general managers and students of general management with a broad overview of the theories, concepts, tools, and principles of general management, leadership, governance, strategy, and execution.
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Michael Cafferky and Jon Wentworth
This book explains the vocabulary of cost-volume-profit (breakeven) analysis (CVP), explores the breadth of applications of CVP, and illustrates the use of CVP concepts in a broad range of management and marketing scenarios.
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This book will touch on topics like environmental scanning, trend tracking, issues lifecycles, stakeholder identification and prioritization, stakeholder engagement, stakeholder networks, social capital, resource access, supply chain CSR, enterprise risk management, and CSR/sustainability performance assessment.
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John P. Girard and JoAnn L. Girard
As business leaders look to the future, especially in troubling economic times, many are considering how to remain competitive in an era of scant resources. For most, it seems likely that capital projects will be scarce and the idea of growing the workforce will be a distance dream.
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This book will examine the profession of investor relations from the practical standpoint.
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This book outlines the particulars of Japanese management and how modern Japanese management employs many practices which are very successful and worth adopting.
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Michael E. Gordon and Lea P. Stewart
Written for practitioners and advanced students, this book presents an alternative approach to the performance appraisal process that focuses on communication rather than evaluation.
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A Primer on Negotiating Corporate Purchase Contracts gives supply chain and purchasing professionals a methodology to follow when negotiating agreements with suppliers.
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This book explores the topic of international social entrepreneurship. It will explore current definitions, concepts, as well as methodologies pertaining to social entrepreneurship.
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Kenneth A. Merchant and Andy Neely
This book provides a concise overview of the field of performance measurement. The book discusses market, financial, and nonfinancial measures of performance and stylized combinations of those measures.
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In an age of self‐service stores, saturated markets and ever more demanding customers, the careful and science‐driven design of the point of sale has become a crucial success factor for both retailers and service businesses.
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