Marketing Research

Developing New Products and Services: Learning, Differentiation and Innovation

Developing New Products and Services: Learning, Differentiation and Innovation
Print Price: 
$39.95
In Stock: 
10/20/2011

G. Lawrence Sanders

This outstanding contribution to market research focuses on the upfront activities and ideas for new product and service development.

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Building A Marketing Plan: A Complete Guide

Building A Marketing Plan: A Complete Guide
Print Price: 
$29.95
In Stock: 
07/13/2011

Ho Yin Wong, Kylie Radel, and Rooma Roshnee Ramsaran-Fowdar 

The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide.

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A Practitioner’s Guide to Public Relations Research, Measurement and Evaluation

A Practitioner's Guide to Public Relations Research, Measurement and Evaluation
Print Price: 
$32.95
In Stock: 
06/24/2010

Don Stacks and David Michaelson

Winner of the 2011 National Communication Association PRIDE Best Textbook Award, given by the PR Division.

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. Part of that development can be traced to a change in the way that public relations is researched, measured, and evaluated.

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Sales and Market Forecasting for Entrepreneurs

Sales and Market Forecasting for Entrepreneurs cover
Print Price: 
$27.00
In Stock: 
02/26/2010

Tim Berry

Don't think you're not qualified, or that forecasting is a matter of graduate training in statistics. This book, written by a 30-year veteran in planning, market research, and running a business, shows you how to educate your guesses with real world common sense, to make practical business forecasts, and to use them to manage your business better.

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Conducting Market Research for International Business

Conducting Market Research for International Business
Print Price: 
$27.00
In Stock: 
03/01/2009

Tamer Cavusgil, Gary Knight, John Riesenberger, Attila Yaprak

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets.

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