Applied, Concise Books by Experts for Non-Experts
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Because of increasing complexity, rapid change and risk, managers have an obligation to shareholders to learn about and understand computerized decision support systems (DSS). Managers must know much more about information technology solutions and especially computerized decision support.
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Written for executives and graduate students the text offers practical techniques for simplifying and improving business processes that are immediately actionable.
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This book is concerned with how executives can effectively manage a complex and costly sales technology initiative in order to get the most out of it.
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Raj Agnihotri and Adam A. Rapp
The purpose of this book is to outline the important steps that must be considered and adhered to during a sales technology implementation.
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