2017 Digital Library

Decision Analysis for Managers, Second Edition: A Guide for Making Better Personal and Business Decisions

Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
04/21/2017

David Charlesworth

This Second Edition was created in light of recent megatrends (e.g. the “Great Recession” of 2008, collapse of commodity prices – especially oil and gas, the poor performance of large projects), resulting in more discussion of project risk (cost, schedule, and technical).

Producing Written and Oral Business Reports: Formatting, Illustrating, and Presenting

Producing Written and Oral Business Reports
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
02/28/2017

Dorinda Clippinger

Producing Written and Oral Business Reports: Formatting, Illustrating, and Presenting emphasizes cost-effective methods for producing reports that will do what you want them to do.

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition

A Professional and Practitioner's Guide to Public Relations Research
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
01/31/2017

David Michaelson and Donald W. Stacks

As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

A Profile of the United States Toy Industry, Second Edition: Serious Fun

A Profile of the United States Toy Industry, Second Edition: Serious Fun
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
02/01/2017

Christopher Byrne

This book is a concise and in-depth introduction to the structure, practices, and market forces that impact the toy industry, including a short history, a description of the current market landscape, product trends, emerging opportunities and threats and expectations for the future, as well as aspects of retailing, consumer behavior, and financial markets.

Marine Tourism, Climate Change and Resiliency in the Caribbean, Volume I: Ocean Health, Fisheries and Marine Protected Areas

Marine Tourism, Climate Change and Resiliency in the Caribbean, Volume I
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
02/17/2017

Martha Honey, Kreg Ettenger and Samantha Hogenson

Designed for individuals working in the tourism industry, this book examines the coastal tourism environment and discusses sustainability issues that help grow the trade and satisfy the customer base.

The Penny Share Millionaire: The Ultimate Guide to Trading

The Penny Share Millionaire: The Ultimate Guide to Trading
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
05/14/2017

Jacques Magliolo

This book is the definitive guide to trading penny shares. It guides traders through the mechanisms of setting up a portfolio, risk strategy and tools to trade stocks that, by virtue of their prices, are extremely volatile.

The Real Me: Find and Express Your Authentic Self

The Real Me: Find and Express Your Authentic Self
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
05/14/2017

Mark Eyre

This book combines commentary on modern social trends and their consequences, with illustrative examples based on real people. The idea of masks, theatre stage and acts are introduced to highlight the way we are increasingly expected to play roles nowadays, losing our own persona in the process. The three models mentioned above are adaptations of models used in business settings.

The History of Economic Thought, Volume II: A Concise Treatise for Business, Law, and Public Policy

The History of Economic Thought, Volume II
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
02/14/2017

Robert Ashford and Stefan Padfield

Readers will benefit by coming away from the book with a better understanding of the context within which economic arguments are made.

Citizen-Centered Cities, Volume II: Case Studies of Public Involvement

Citizen-Centered Cities, Volume II: Case Studies of Public Involvement
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
02/01/2017

Paul R. Messinger

This book is intended to show how technology can be used to improve and innovate service delivery in cities, municipalities and urban centers.

Strategic Management Accounting: Delivering Value in a Changing Business Environment Through Integrated Reporting

Strategic Management Accounting
Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
01/31/2017

Sean Stein Smith

This book critically analyzes the concept of strategic management accounting, the implications this emerging paradigm will have on the accounting profession, and the ramifications for businesses at large.

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