Entrepreneurship & Small Business Mgmt.

This outstanding new book provides you with a detailed look at family businesses, the most prevalent form of business in the world.

Growing Your Own Business shares the secrets of long-term survival and success, detailing practical guidelines and relevant “tales from the trenches” to help entrepreneurs tackle common concerns and obstacles.

Provides detailed instructions on how to write a comprehensive business plan for new ventures. The intended market segments are MBA-level college students, entrepreneurs, consultants, and college instructors or corporate trainers.

Strategy is about creating a plan to differentiate your business from the competition and to gain a competitive advantage. This book is about the fundamentals of strategic planning for the small business owner and his or her leadership team.

An organizational strategy and business plan may begin with an engaging product or service concept. It may end with a creative investment funding strategy.