Entrepreneurship & Small Business Mgmt.

Don't think you're not qualified, or that forecasting is a matter of graduate training in statistics. This book, written by a 30-year veteran in planning, market research, and running a business, shows you how to educate your guesses with real world common sense, to make practical business forecasts, and to use them to manage your business better.

Strategy is about creating a plan to differentiate your business from the competition and to gain a competitive advantage. This book is about the fundamentals of strategic planning for the small business owner and his or her leadership team.

Provides detailed instructions on how to write a comprehensive business plan for new ventures. The intended market segments are MBA-level college students, entrepreneurs, consultants, and college instructors or corporate trainers.

Growing Your Own Business shares the secrets of long-term survival and success, detailing practical guidelines and relevant “tales from the trenches” to help entrepreneurs tackle common concerns and obstacles.

This is a hands-on book that focuses on the tasks that a new business owner must complete in the first 100 days of launching a business.

This book outlines and illustrates strategies that you must employ to protect your intellectual property. There are legal means available to you, and this book defines these means and explains them in plain language.

This book outlines a cost-effective process for dynamic strategic planning in the domain of the small entrepreneurial firm.