Entrepreneurship & Small Business Mgmt.

If you are an entrepreneur starting a new venture, this book provides the information you need to choose your initial team of cofounders and employees.

This book outlines and illustrates strategies that you must employ to protect your intellectual property. There are legal means available to you, and this book defines these means and explains them in plain language.

Don’t know a blog from a tweet? After reading this book, you’ll not only understand these terms, you’ll be able to use them to market your business!

This book describes companies that conduct international business at or near the founding of the firm. Despite the limited resources that usually characterize new businesses, these “Born Global” firms achieve substantial international sales from an early stage in their development.

This book describes the role of the controller in a nonpublic company (small business), and provides a detailed “how to” guidance of the various duties and responsibilities the controller of a nonpublic company may be required to assume.

Provides detailed instructions on how to write a comprehensive business plan for new ventures. The intended market segments are MBA-level college students, entrepreneurs, consultants, and college instructors or corporate trainers.

Don't think you're not qualified, or that forecasting is a matter of graduate training in statistics. This book, written by a 30-year veteran in planning, market research, and running a business, shows you how to educate your guesses with real world common sense, to make practical business forecasts, and to use them to manage your business better.

An organizational strategy and business plan may begin with an engaging product or service concept. It may end with a creative investment funding strategy.

Strategy is about creating a plan to differentiate your business from the competition and to gain a competitive advantage. This book is about the fundamentals of strategic planning for the small business owner and his or her leadership team.

Starting Your Own Business shares the secrets of long-term survival and success, detailing practical guidelines and relevant “tales from the trenches” to help entrepreneurs tackle common concerns and obstacles.

Growing Your Own Business shares the secrets of long-term survival and success, detailing practical guidelines and relevant “tales from the trenches” to help entrepreneurs tackle common concerns and obstacles.

This book explores the topic of international social entrepreneurship. It will explore current definitions, concepts, as well as methodologies pertaining to social entrepreneurship.

In an age of self‐service stores, saturated markets and ever more demanding customers, the careful and science‐driven design of the point of sale has become a crucial success factor for both retailers and service businesses.

In this timely and accessible book Dr. Archer builds upon academic work both recent and venerable, assembling a powerful framework for the identification of opportunities for Environmental Entrepreneurship.