Naresh K. Malhotra, Editor of the Consumer Behavior Collection
Dr. Naresh K. Malhotra is Regents’ Professor (highest academic rank in the university system of Georgia), in the College of Management, Georgia Institute of Technology. He has been listed in Marquis Who’s Who in America continuously since its fifty-first edition in 1997, and in Who’s Who in the World since 2000. In 2005, he received the Academy of Marketing Science Outstanding Marketing Educator Award.