Author

Lynn R. Kahle

Lynn R. Kahle is the Ehrman Giustina Professor of Marketing at the University of Oregon, where he was Founding Director of the Warsaw Sports Marketing Center. He has served as President of the Society for Consumer Psychology and as Chair of the Sports and Special Events Special Interest Group in the American Marketing Association. He was previously Editor of Sport Marketing Quarterly. He is a Fellow of the Society for Consumer Psychology as well as the American Psychological Association and American Psychological Society. He is an Executive Member of the American Marketing Association.

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