BEP Featured Books

Developing Winning Brand Strategies

dparker — Thu, 20 Nov 2008 00:10:04 +0800

Every manager knows that robust strategy plays a crucial role in any enterprise. Yet for all the publications that have been written on the subject, three things remain true. Strategy is complex, many companies still get it wrong and driving organic growth in maturing markets is very challenging.

Managing Your Intellectual Property Assets

dparker — Wed, 24 Sep 2008 01:12:58 +0800

This book outlines and illustrates strategies that you must employ to protect your intellectual property. There are legal means available to you, and this book defines these means and explains them in plain language. If you want to protect your innovative product and service from your competition this book shows you how.

Conscious Branding

dparker — Sat, 31 Jan 2009 04:47:47 +0800

Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map™, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do.

Mergers and Acquisitions: Turmoil in Top Management Teams

dparker — Fri, 09 Jan 2009 01:02:44 +0800

Mergers and acquisitions can be tumultuous for executives. Target companies can expect to lose close to 40 percent of their top management team within two years after acquisition. Executives who stay often lose status and autonomy and view their company’s acquisition as detrimental to themselves both personally and professionally. It is common for acquiring firms to replace target executives with their own shortly after an acquisition. The evidence, however, shows clearly that doing so leads to lower target company performance.

Decision Support Basics

dparker — Sat, 11 Apr 2009 02:17:01 +0800

Because of increasing complexity, rapid change and risk, managers have an obligation to shareholders to learn about and understand computerized decision support systems (DSS). Managers must know much more about information technology solutions and especially computerized decision support. This book is targeted to busy managers and MBA students who need to grasp the basics of computerized decision support.

The Small Business Controller

dparker — Sun, 22 Feb 2009 05:52:31 +0800

This book describes the role of the controller in a nonpublic company (small business), and provides a detailed “how to” guidance of the various duties and responsibilities the controller of a nonpublic company may be required to assume. It describes the functions many small business controllers usually perform. The audience for this portfolio is new controllers for small business and/or those aspiring to become controllers. This book may be utilized in both undergraduate and graduate levels where courses in Controllership are offered.

Developing Employee Talent to Perform: People Power

dparker — Tue, 11 Nov 2008 03:05:42 +0800

This book outlines a critical approach to developing employee talent within your company; strategy dynamics. It removes the shroud of mystery from effectively attaining desired performance outcomes by clearly defining the links between people issues and performance.

Strategic Planning: Fundamentals for Small Business

dparker — Tue, 21 Apr 2009 23:07:06 +0800

This book explains how small-business owners and managers can use strategic planning to gain a competitive edge, earn higher profits, and increase personal satisfaction. Here is the mantra for the small business person that is the theme of this book: Be focused, be different, and be better.

May provides simple models and practical illustrations to guide the small-business planning team through the basics of the strategic-planning process. With strategic planning, you can control your destiny and guide your business toward profitable achievement of your vision.

Sustainable Business: An Executive's Primer

dparker — Wed, 17 Dec 2008 01:27:16 +0800

Sustainable (and green) business seems to have become mainstream practically overnight. This growth in interest in sustainable business practices stems from changing societal expectations and a growing awareness that sustainability creates a win-win situation for the business and humanity alike. Sustainable Business: An Executive’s Primer is a brief introduction to sustainability as it applies to business. This book will offer an overview of how sustainability is applied throughout the organization.

A Primer on Corporate Governance

dparker — Tue, 28 Oct 2008 01:40:18 +0800

This book is a primer on corporate governance for executives. It is designed to guide you to become an effective participant by discussing corporate governance from both a macro- and micro-perspective.

Export Marketing Strategy: Tactics and Skills That Work

dparker — Tue, 28 Oct 2008 05:23:49 +0800

This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

Conducting Market Research for International Business

dparker — Wed, 24 Sep 2008 01:06:16 +0800

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets.

Manage Your Career: 10 Keys to Survival and Success When Interviewing and on the Job

athomas — Thu, 17 Jul 2008 23:21:21 +0800

Manage Your Career: 10 Keys to Survival and Success When Interviewing and on the Job is a unique guide to creating a thriving career, no matter what stage your career path is in. It outlines 10 Keys which engage you in creating your own success in any organizational culture. You can take the necessary steps toward sustaining the quality of your career, and this book is your guide.

Business Planning and Entrepreneurship: An Accounting Approach

dparker — Tue, 25 Nov 2008 21:59:36 +0800

An organizational strategy and business plan may begin with an engaging product or service concept. It may end with a creative investment funding strategy. But at its heart, its very core, a business plan must address the fundamental operating principles of management accounting from a pragmatic “nuts and bolts” perspective.

An Executive's Primer on the Strategy of Social Networks

dparker — Wed, 24 Sep 2008 01:36:14 +0800

This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage.

Growing Your Business: Making Human Resources Work for You

dparker — Sat, 06 Sep 2008 23:47:39 +0800

If you are an entrepreneur starting a new venture, this book provides the information you need to choose your initial team of cofounders and employees. It shows you how to piece individual skills, talents and abilities into a cohesive structure that is prepped for success and follows with advice on how to continue using the same principles beyond the founding team far into the future.

Born Global Firms: A New International Enterprise

dparker — Tue, 28 Oct 2008 05:34:33 +0800

This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon – international entrepreneurship. We provide a sound theoretical base, supported by numerous examples.

Building Strategy and Performance through Time: The Critical Path

dparker — Tue, 11 Nov 2008 02:54:57 +0800

This book uses a balanced blend of frameworks and illustrations to teach you how to tackle the challenge of driving performance into the future. Existing strategy tools are no longer enough as they do not explain how to deliver your strategy powerfully over a sustained period.

Managing International Business in Relation-Based versus Rule-Based Countries

dparker — Tue, 21 Apr 2009 04:48:01 +0800

Most executives and business students are familiar with how the rule-based system functions; few understand how relation-based system works (which accounts for the majority of the countries in the world).

Sustainability Reporting: Managing for Wealth and Corporate Health

dparker — Sat, 28 Mar 2009 02:07:12 +0800

Environmental and sustainability reporting involves nonfinancial and financial indicators of an organization’s impact on environmental, economic, and social dimensions of their operations. As stakeholders (e.g., investors, consumers, governments, donors, employees) of organizations demand more transparency from profit and not-for-profit entities, environmental and sustainability reporting is a means to address this demand. Public interest in the environmental and social impacts of corporations began in the 1960s and 1970s.

A Leader's Guide to Knowledge Management: Drawing on the Past to Enhance Future Performance

dparker — Wed, 29 Oct 2008 18:26:37 +0800

This book is your guide to knowledge management for the future leaders of your organization. In other words, it ensures that they will know what you know and be able to apply your experiences to similar encounters in their time. It is replete with examples of successful knowledge management (with an eye toward the future) in current times and provides simple, time-tested steps.

An Executive's Guide for Moving from US GAAP to IFRS

dparker — Wed, 29 Oct 2008 18:33:45 +0800

International Financial Reporting Standards (IFRS) are becoming the benchmark accounting standards for companies listed on international stock exchanges. The SEC treats them as equivalent of US Generally Accepted Accounting Principles (GAAP) and is even contemplating allowing their use instead of US GAAP. They are mandatory in Europe, Australia and South Africa. Canada, China, Brazil, Japan and India are planning to use them from 2011.

Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know

dparker — Tue, 11 Nov 2008 02:45:18 +0800

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors. First, the landscape of the global economy changed drastically in the last decade or so. The Asian and Latin American financial crises, the further expansion of the European Union (EU), and the emergence of the BRIC (Brazil, Russia, India and China) as economic powerhouses have occurred during the this period.

Internet Marketing for Entrepreneurs: Using Web 2.0 Strategies for Success

dparker — Fri, 31 Oct 2008 22:13:03 +0800

Don’t know a blog from a tweet? After reading this book, you’ll not only understand these terms, you’ll be able to use them to market your business! This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs, and the New Media Press Release to grow your business and your followers, as well as how to participate in meaningful conversations with past, present, and future customers. The book will also identify strategies you can implement immediately to grow awareness of your brand online.

Business Plan Project: A Step-by-Step Guide to Writing a Business Plan

dparker — Mon, 29 Jun 2009 07:26:33 +0800

Business Plan Project provides detailed instructions on how to write a comprehensive business plan for new ventures. The intended market segments are MBA-level college students, entrepreneurs, consultants, and college instructors or corporate trainers. Business Plan Project can be used in over 10 college-level courses.

Sales and Market Forecasting for Entrepreneurs

dparker — Fri, 14 Nov 2008 19:31:34 +0800

Don't think you're not qualified, or that forecasting is a matter of graduate training in statistics. This book, written by a 30-year veteran in planning, market research, and running a business, shows you how to educate your guesses with real world common sense, to make practical business forecasts, and to use them to manage your business better. While it goes through some of the more sophisticated techniques as well, its focus is on what people really use. The book includes cases, stories, examples, and real experience.