BEP Featured Books

Niche Marketing Strategy

dparker — Tue, 28 Oct 2008 02:13:22 +0800

There are very few reliable sources of information how to turn a niche idea into a strategy that companies may use in their long term activities to be able to compete in a turbulent market environment. This book addresses how to use the Niche concept as a strategy. With the ever increasing role of the Internet and the new developments in software; companies now have better tools to create new niches, identify niche targets, develop niche products and services and communicate with their niche markets.

Internet Marketing for Entrepreneurs: Using Web 2.0 Strategies for Success

dparker — Fri, 31 Oct 2008 22:13:03 +0800

This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs and the New Media Press Release to grow your business and your followers, as well as how to participate in meaningful conversations with past, present and future customers. The book will also identify strategies you can implement immediately to grow awareness of your brand online.

Enterprise Asset Management: Avoiding a Maintenance Crisis

dparker — Tue, 09 Sep 2008 22:25:49 +0800

When maintenance of businesses’ physical assets goes well nobody acknowledges the existence of a maintenance regime. When maintenance goes badly we hear of the lack or absence of maintenance. Many business leaders show distaste for the costs of maintenance and try to cut corners but when maintenance is improperly administered everybody agrees it is necessary.

Building Strategy and Performance through Time: The Critical Path

dparker — Tue, 11 Nov 2008 02:54:57 +0800

The fundamental challenge facing business leaders is how to drive performance into the future – the ‘dynamics’ of strategy. To tackle this effectively, they need a clear understanding of what causes performance to improve or deteriorate, and what power they have to change this trajectory for the better. Without this understanding, they risk making poor choices about their future – failing to exploit promising opportunities, pursuing unachievable aims, or falling victim to competitive and other threats.

Born Global Companies: A New Breed of Exporters

dparker — Tue, 28 Oct 2008 05:34:33 +0800

This book describes companies that conduct international business at or near the founding of the firm. Despite the limited resources that usually characterize new businesses, these “Born Global” firms achieve substantial international sales from an early stage in their development. They internationalize rapidly – the period from domestic establishment to initial foreign market entry is often three or fewer years. Born globals are emerging in sizable numbers worldwide.

Sustainable Business: An Executive's Primer

dparker — Wed, 17 Dec 2008 01:27:16 +0800

Sustainable (and green) business seems to have become mainstream practically overnight. This growth in interest in sustainable business practices stems from changing societal expectations and a growing awareness that sustainability creates a win-win situation for the business and humanity alike. Sustainable Business: An Executive’s Primer is a brief introduction to sustainability as it applies to business. This book will offer an overview of how sustainability is applied throughout the organization.

Sales and Market Forecasting for Entrepreneurs

dparker — Fri, 14 Nov 2008 19:31:34 +0800

Don't think you're not qualified, or that forecasting is a matter of graduate training in statistics. This book, written by a 30-year veteran in planning, market research, and running a business, shows you how to educate your guesses with real world common sense, to make practical business forecasts, and to use them to manage your business better. While it goes through some of the more sophisticated techniques as well, its focus is on what people really use. The book includes cases, stories, examples, and real experience.

A Managerial Accounting Approach to Business Planning and Development

dparker — Tue, 25 Nov 2008 21:59:36 +0800

An organizational strategy and business plan may begin with an engaging product or service concept. It may end with a creative investment funding strategy. But at its heart, its very core, a business plan must address the fundamental operating principles of management accounting from a pragmatic “nuts and bolts” perspective.

Export Marketing Strategy: Tactics and Skills That Work

dparker — Tue, 28 Oct 2008 05:23:49 +0800

Exporting is the oldest foreign market entry strategy and still one of the most popular strategies in reaching foreign markets. Since it is the least resource-demanding foreign market entry strategy, reaching foreign markets through exporting is often the most preferred internationalization strategy for firms with limited international experience or resources. Nevertheless, successful export marketing still requires a comprehensive understanding of cross-border transactions, partnering with intermediaries, and product/service introduction in foreign markets.

Break Even Analysis

dparker — Wed, 29 Oct 2008 18:14:23 +0800

This book explains the vocabulary of cost-volume-profit (breakeven) analysis (CVP), explores the breadth of applications of CVP, and illustrates the use of CVP concepts in a broad range of management and marketing scenarios. The book examines the proper identification of a “unit”, the various formulations of breakeven, profit planning using the breakeven formulas, and the application of CVP in sensitivity analysis.