Lauren McCadney

Lauren McCadney manages small business marketing at CDW, and was recently recognized and honored as the “Small Business Marketer of the Year,” by the Enterprise Council of Small Business -- a division of the Corporate Executive Board. McCadney joined CDW in 2005, and since then has been spearheading the use of Social Media as a marketing and customer engagement tool. Lauren’s expertise in the Social Media arena has led to her being invited as the guest speaker for numerous forums and webinars, such as the Interactive Advertisers Bureau (IAB) Social Media -- IAB Marketplace, “Effective Community B2B Marketing with Social Media-Lessons Learned from B2B Marketers;” the Word of Mouth Marketing Association (WOMMA) Summit 2009, “Engaging Business Buyers Through Social Media;” and the Warrillow Spring Conference, “Building an Online B2B Community.” Lauren has also served as a Visiting Professor at Duke University and the University of Texas at Austin.

Before joining CDW, Lauren was Assistant Vice President at SBC where she held leadership positions in Customer Analytics and Research, Marketing, and Sales. Her advertising career assignments on McDonald’s and the Army National Guard. Her brand management experience was gained at The Quaker Oats Company. Ms. McCadney has a BBA from Howard University and an MBA from the J.L. Kellogg Graduate School of Management at Northwestern University.

Lauren and co-editor of Marketing Communications and Social Media, Geraldine Rosa Henderson, believe you are the expert and, as such, they encourage you to author with Business Expert Press. BEP readers are Business Students, Middle Managers, and Executives; they are accomplished, engaged and busy. They have a huge appetite for knowledge, but want to consume it as quickly as possible.

Author With BEP

Your topic of authorship for Marketing Communications and Social Media Collection will be a reflection of your expertise on a topic or technique that business students and practitioners need to know. Topics should be relevant to current practice and reflect established research findings. For instance, you may well have “converted” academic research into a more applied vein for teaching or work in business consulting and, if so, you have a head start. Imagine that a consultant or owner of a business has hired you for two hours to get them up to speed on your topic. What would you tell them and how would you communicate it? This should help frame the depth and breadth of your offering through Business Expert Press.

Because we are not a journal or textbook publisher, we will not ask you to remove all opinion from your work. We need you to produce academically reliable, instruction-oriented content that includes your insight and opinion. The target length of your book should be 32,000 to 70,000 words (approx. 100-250 pages of double-spaced text). Possible book topics include…

Consumer Insight (proposal under review)
Internal Management of Social Media
Brand Building on the Social Web
Designing Social Media Campaigns
Your Sales Force and Social Media
B2B Social Media Campaigns
Ethical Issues in Social Media
Product Placement
Campaign Measurement
Principles of Marketing Communications
Traditional versus Non-Traditional Marketing Communications
Marketplace Diversity and Inclusion (proposal under review)
Social Media: What’s Old is New Again (proposal under review)
Cases in Marketing Communications (proposal under review)
How Marketing Communications Work (proposal under review)
Marketplace Diversity and Inclusion Cases (proposal under review)

Let us hear from you if you want to be a part of the BEP family, and we’d be happy to answer any questions you may have about publishing, royalties, marketing, or sales. Thank you.