Store Design and Visual Merchandising: Creating Store Space That Encourages Buying, Second Edition

Claus Ebster and Marion Garaus

Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
March 5, 2015
Number of Pages: 
220
Print ISBN: 
9781631571121
E-book ISBN: 
9781631571138

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading this book, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see.

In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this second edition, the interested reader will find a variety of hands on suggestions on how to optimize the design of retail stores, including new 'design recipes' in Chapter 7, and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis a vis books written by artists, architects, and interior designers which lack a solid research foundation and academic journal articles, which are often inaccessible to the educated yet non specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners, and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming.

A MOOC on Store Design, Visual Merchandising, and Shopper Marketing has also been created by Ebster. This is an excellent accompaniment to this second edition of Store Design and Visual Merchandising, which is the official book of the MOOC.  Please visit https://iversity.org/en/courses/store-design-visual-merchandising-and-sh... for more information and to enroll in the MOOC.

Claus Ebster

Claus Ebster

Claus Ebster is an associate professor of marketing and business administration at the University of Vienna and president of Market Mentor, a consulting company specializing in marketing strategy, consumer research and store design. As a researcher, Claus Ebster has focused on studies related to store design, environmental psychology, merchandising and sales techniques, which he has published in international academic marketing journals. As an educator, he has for over a decade taught courses in store design, consumer behavior, marketing research and marketing strategy.

Marion Garaus

Marion Garaus

Marion Garaus is an assistant professor at the University of Vienna. She holds a PhD in management from the University of Vienna. Her doctoral thesis was awared with the Austrian Award of Excellence. Her main area of research is consumer behavior with special focus on store design. Her research is published in academic journals, including the Journal of Business Research, Advances of Consumer Research and Marketing ZFP - Journal of Research and Management.

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