Service and Service Systems: Provider Challenges and Directions in Unsettled Times

Book Details

EBook Price

$19.95

In Stock

November 10,2013

Print Price

$34.95

Copyright Year

2014

ISBN

9781606495766

EISBN

9781606495773

Pages

120

About The Authors

Gary Warnaby

Gary Warnaby has been engaged in research into a range of marketing-related areas over the last 20 years, focusing on the marketing of places, publishing articles, and presenting conference papers in ...More
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Philippa Hunter-Jones

Philippa Hunter-Jones has carried out research in tourism marketing for nearly 20 years and has published findings in tourism journals as well as mainstream marketing and management journals. For her ...More
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Steve Baron

Steve Baron has carried out research in service(s) marketing for over 20 years, and has published findings in the main service journals as well as in mainstream marketing and business/management journ...More
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