Revenue Management: A Path to Increased Profits

Revenue Management

Ronald Huefner

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May 19, 2011
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This book will present the topic of revenue management from a managerial accounting and financial management perspective. Its audience includes finance and accounting executives and managers, CPAs and consultants, and MBA and EMBA students and faculty interested in managerial accounting and financial management. It adds a field of parallel interest to the well-established field of cost management. The topic is important as individuals in the above-mentioned audience need to analyze revenue management decisions from an accounting/finance perspective. Thus, an accounting/finance dimension is added to the existing marketing, modeling, and industry-specific literatures. Only a handful of references exist in the accounting/finance literatures at this time. The reader will benefit from a comprehensive understanding of the field of revenue management, its history and applications, and its extensions to a variety of business types, as reflected in the various literatures of this field. These will be then integrated with managerial accounting and finance concepts so that the reader has a framework for the analysis of revenue management decisions.

Ronald J. Huefner

Ronald J. Huefner

Ronald J. Huefner, CPA, CMA, PhD, received a BA in mathematics from Canisius College and an MBA and PhD in finance and accounting from Cornell University. Dr. Huefner is a Certified Public Accountant (CPA) and a Certified Management Accountant (CMA). He received New York’s gold medal for the highest score on the 1970 CPA exam. He took the CMA exam when it was first offered in 1972; he was awarded the national silver medal and holds CMA certificate #2.

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