An Overview of the Public Relations Function

An Overview of the Public Relations Function cover

Shannon A. Bowen, Brad Rawlins and Thomas Martin

Print Price: 
$29.95
In Stock: 
April 30, 2010
Year of Copyright: 
2010
Number of Pages: 
186
Print ISBN: 
978-1-60649-099-0
E-book ISBN: 
978-1-60649-100-3

Some Praise For This Book!!

Summarily, Bowen, Rawlins, and Martin eliminate some long-standing false dichotomies, such as whether one must choose between being a PR professional and being ethical. Nor is it necessary to choose between writing for an academic or professional audience. Finally, it is not mandatory that an ethicist, whether in the classroom or in print, choose between taking a stand and being a credible source of information. In some exceptional situations, one may accomplish all of these goals concurrently. Excellent evidence is entitled An Overview of the Public Relations Function. -- Thomas W. Cooper (2011): Ethics in Public Relations Clothing, Journal of Mass Media Ethics, 26:2, 183-186.

So it is important to find a new book, An Overview of the Public Relations Function, by Shannon A. Bowen, Brad Rawlins, and Thomas Martin (2010) which is impressive and which flows the right way around. Yet, in an age of value relativism and moral continental drift, it is refreshing to find a text written about ‘‘the maestros of spin,’’ which both demonstrates and urges the right way around. -- Tom Cooper, Emerson College, Journal of Communication ISSN 0021-9916

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations. Throughout the text, we integrate the academic with the professional by asking: How can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?

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Shannon A. Bowen

Shannon A. Bowen is Associate Professor in the Public Relations Department of the S. I. Newhouse School of Public Communications, Syracuse University. Bowen specializes in public relations ethics, strategic communication management, and public relations pedagogy. Bowen’s Ph.D. (2000) is from the University of Maryland, working with James and Larissa Grunig.

Brad Rawlins

Brad Rawlins is a tenured Associate Professor and Chair of the Department of Communications at Brigham Young University. He teaches courses in public relations, research methods, and ethics. He has spearheaded efforts to assess and measure the learning outcomes of the curriculum and has developed an undergraduate course on PR research and measurement.

Thomas R. Martin

Thomas R. Martin serves as Executive-in-Residence in the Department of Communication at the College of Charleston in Charleston, South Carolina. He was named to the position, the first of its kind, in February, 2007 and joined the faculty in August, 2007. In this role, Martin works with the students, faculty and administration of the College to enhance the relationship between the Communication Department and the business community and to help its students successfully transition into the business world.

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