The Inscrutable Shopper: Consumer Resistance in Retail

The Inscrutable Shopper: Consumer Resistance in Retail

Stella Minahan
Sean Sands
Carla Ferraro

Print Price: 
$32.95
In Stock: 
September 6, 2011
Number of Pages: 
153
Print ISBN: 
9781606491713
E-book ISBN: 
9781606491720

The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.

Stella Minahan

Stella Minahan

Dr. Stella Minahan is an associate professor in the Graduate Business School at Deakin University (Australia). She teaches retail, consumer behavior, and entrepreneurship to MBA students. In her career she has worked and consulted for major retailers around the world. Her research focus is retail and consumer behavior.

Sean Sands

Sean Sands is a Research Fellow at the Australian Centre for Retail Studies, a dedicated retail research center within the Department of Marketing at Monash University in Melbourne, Australia. Sean has taught as a visiting professor at Escuela de Alta Direccin y Administracin (EADA) in Barcelona. He has published several research papers in academic journals, is regularly quoted in the media and presents at retail and marketing conferences internationally.

Carla Ferraro

Carla Ferraro is a Research Fellow at the Australian Centre for Retail Studies, and a visiting professor at EADA in Barcelona. She is currently undertaking her PhD looking at the customer experience and behavior in retail, with the support of one of Australia’s largest retailers. She is published in several academic and trade journals, presents on retail and consumer trends at conferences internationally, and has taught several marketing units including an International Marketing Study program.

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