Export Marketing Strategy: Tactics and Skills That Work

Export Marketing Strategy cover

Shaoming Zou, Daekwan Kim, and S. Tamer Cavusgil

Print Price: 
$59.95
E-book Price: 
$29.95
In Stock: 
May 18, 2009
Number of Pages: 
150
Print ISBN: 
9781606490082
E-book ISBN: 
9781606490099

This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

Shaoming Zou

Shaoming Zou (Ph.D., Michigan State University) is Robert J. Trulaske, Sr. Professor of Marketing and Associate Professor at University of Missouri. His research is focused on international marketing strategy and firms’ performance. He has published in Journal of Marketing, Journal of International Business Studies, Decision Sciences, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of International Marketing, International Marketing Review, among others.

Daekwan Kim

Daekwan Kim is Assistant Professor of International Business and Marketing in the College of Business at Florida State University. He received his Ph.D. from Michigan State University. He has taught numerous international business and marketing courses at Florida State University as well as in Japan and Europe. His research interests include international channel relationships, international marketing strategies, multinational brand management, and the impact of IT on firm marketing strategies and activities.

Tamer Cavusgil

Tamer Cavusgil

Tamer Cavusgil specializes in the internationalization of the firm, global strategy, emerging markets, and buyer-seller relationships in cross-border business. His professional career spans teaching, research and administrative responsibilities in international business at Michigan State University, Bradley University, University of Wisconsin, and the Middle East Technical University (Turkey). In addition, he served as Senior Fulbright Scholar to Australia and taught at Monash University.

Follow Us On...

Facebook Twitter LinkedIn Feed Btn_red_30x30 Feed