Applied, Concise Books by Experts for Non-Experts
An Executive's Primer on the Strategy of Social Networks
Print Price:
$25.00E-book Price:
$15.00In Stock:
June 8, 2009Year of Copyright:
2009Number of Pages:
114Print ISBN:
978-1-60649-029-7E-book ISBN:
978-1-60649-030-3This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage.
An extensive discussion of five successful social networks currently in action will show you how Procter & Gamble, Accenture, Cisco Systems, and Classmates.com leverage the logic and structure of social networks to enhance their strategies and competitive advantage. If you’ve been tasked with engaging social networks in your organization, this book is the perfect starting point, balancing definitions and historical background with actual application.
Key Features
- Clearly defines social networking and social capital
- Expands social networking far beyond commonly known web services such as Facebook or LinkedIn.
- Discusses five successful social networks currently in action by world-class companies such as Procter & Gamble and Cisco Systems.
- Excellent primer for those just starting or with limited experience in social networking and social capital.
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