Entrepreneurial Selling: The Facts Every Entrepreneur Must Know
“Onyemah and Pesquera discuss selling in the broadest and best sense— how entrepreneurs can achieve buy-in from crucial stakeholders—and, refreshingly, with pertinent examples from ventures across five continents, not just the United States. Entrepreneurial Selling should be a core resource for founders and joiners of early-stage ventures.” —Frank V. Cespedes, Harvard Business School, author of Aligning Strategy and Sales
“Vini and Martha’s book is an ideal guide for getting money from your customers and not just investors. Selling is the most important skill for an entrepreneur and by focusing on practical tools and examples, this book provides the reader with input on how to develop the skill. Enjoy!” —Anders Hoffmann, Deputy Director General, Danish Business Authority, Denmark
Entrepreneurial Selling addresses the unique challenges faced by entrepreneurs of all kinds in startup, small, medium, or large organizations in their quest to get buy-ins for novel ideas, products or services. In addition to describing typical sales hurdles, the book offers strategies and tactics for effectively overcoming them and growing their list of customers, collaborators, financiers, suppliers, board members, and other sympathizers.