Emerging Trends, Threats and Opportunities in International Marketing:What Executives Need to Know

Emerging Trends, Threats and Opportunities in International Marketing

Michael CzinkotaIlkka RonkainenMasaaki Kotabe

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November 9, 2009
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The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.

Michael R. Czinkota

Michael R. Czinkota

Michael R. Czinkota works in the international marketing field at Georgetown University. He served in the U.S. government as Deputy Assistant Secretary of Commerce and as Head of the U.S. delegation to the OECD industry committee in Paris, and was a partner in a fur trading firm. Aside from more than 100 articles on export management and trade policy, his key books are International Marketing, 10th edition (Cengage), International Business, 7th edition (Wiley), and Global Business: Positioning Ventures Ahead (Routledge).

Ilkka A. Ronkainen

Ilkka A. Ronkainen has served on the Georgetown faculty for the past 28 years teaching in the areas of international business and marketing. In addition, he is the founder and director of the MSB’s summer program in Hong Kong. He is co-author of multiple texts, two of which, International Business and International Marketing, are among the leading ones used in schools in the Americas, Asia, and Europe. In 1995, his co-authored text, The Global Marketing Imperative, was a winner of the Choice award given to the best research books of the year.

Masaaki Kotabe

Masaaki Kotabe holds the Washburn Chair Professorship in International Business and Marketing at the Fox School of Business at Temple University. Prior to joining Temple University in 1998, he was Ambassador Edward Clark Centennial Endowed Fellow and Professor of Marketing and International Business at the University of Texas at Austin. Dr. Kotabe served as the Vice President of the Academy of International Business in 1997-98. In 1998, he was elected a Fellow of the Academy of International Business for his significant contribution to international business research.

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