Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know

Emerging Trends, Threats and Opportunities in International Marketing

Michael Czinkota, Ilkka Ronkainen, and Masaaki Kotabe

Print Price: 
$34.95
E-book Price: 
$19.95
In Stock: 
November 9, 2009
Number of Pages: 
400
Print ISBN: 
9781606490358
E-book ISBN: 
9781606490365

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors. First, the landscape of the global economy changed drastically in the last decade or so. The Asian and Latin American financial crises, the further expansion of the European Union (EU), and the emergence of the BRIC (Brazil, Russia, India and China) as economic powerhouses have occurred during the this period.The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.

Michael R. Czinkota

Michael R. Czinkota

Michael R. Czinkota represents the fields of international business and marketing at Georgetown University in Washington D.C. He also works with the University of Kent in Canterbury, England, where his research pursues the soul of international marketing, both of the field as well as its students. Dr. Czinkota served as Deputy Assistant Secretary of Commerce in the U.S. Government and as Head of the U.S. delegation to the OECD industry committee in Paris. He has joined several corporate boards and has worked with corporations such as AT&T, IBM, GE, Nestlé, and US WEST.

Ilkka A. Ronkainen

Ilkka A. Ronkainen has served on the Georgetown faculty for the past 28 years teaching in the areas of international business and marketing. In addition, he is the founder and director of the MSB’s summer program in Hong Kong. He is co-author of multiple texts, two of which, International Business and International Marketing, are among the leading ones used in schools in the Americas, Asia, and Europe. In 1995, his co-authored text, The Global Marketing Imperative, was a winner of the Choice award given to the best research books of the year.

Masaaki Kotabe

Masaaki Kotabe holds the Washburn Chair Professorship in International Business and Marketing at the Fox School of Business at Temple University. Prior to joining Temple University in 1998, he was Ambassador Edward Clark Centennial Endowed Fellow and Professor of Marketing and International Business at the University of Texas at Austin. Dr. Kotabe served as the Vice President of the Academy of International Business in 1997-98. In 1998, he was elected a Fellow of the Academy of International Business for his significant contribution to international business research.

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