Consumer Cosmopolitanism in the Age of Globalization

Book Details

Print Price

$34.95

EBook Price

$19.95

In Stock

October 17, 2012

Copyright Year

2013

Pages

180

ISBN

9781606493649

EISBN

9781606493656

About The Authors

Melvin Prince

Melvin Prince holds a PhD degree from Columbia University and is a professor of marketing at Southern Connecticut State University. He teaches graduate courses in marketing research, consumer behavio...More
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