Conscious Branding

Conscious Branding

Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map?, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do.
Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. Conscious Branding describes a simple, easy to understand and tested in real life system.

Book Details

Copyright Year

2010

Pages

132

ISBN

9781606490587

EISBN

9781606490594

About The Author

David Funk


View this author other Books.
David Funk is a principal in the advertising and brand development firm of bell+funk. He has worked on branding initiatives with clients all over the world. He is also a founding partner of The Ulum Group, a public relations firm that specializes in government and media relations, and Funk/Levis, a marketing firm. His current firm, bell+funk, is located in Eugene, Oregon.