Conducting Market Research for International Business

Conducting Market Research for International Business

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets.This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.

Book Details

Copyright Year

2009

Pages

120

ISBN

9781606490259

EISBN

9781606490266

About The Author

Gary Knight


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Gary Knight is Professor of Global Management and the Helen Simpson Jackson Endowed Chair in International Management at Willamette University in Salem and Portland, Oregon, USA. He has extensive experience in international business in the private sector. Previously, he was Professor and Director of the International Business Program at Florida State University. He has authored six books and more than 40 refereed articles in top academic journals. He is on numerous editorial review boards. He obtained his PhD in international business from Michigan State University and MBA from the University of Washington. He has been an invited speaker at numerous venues worldwide. In addition to graduate degrees, Professor Knight attended the University of Paris in France and Sophia University in Japan and is fluent in French and Japanese. Along with Tamer Cavusgil and John Riesenberger, Professor Knight is the author of International Business: The New Realities, 3rd Ed., Pearson Prentice Hall’s best-selling text in international business.

Tamer Cavusgil


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Tamer Cavusgil specializes in the internationalization of the firm, global strategy, emerging markets, and buyer-seller relationships in cross-border business. His professional career spans teaching, research and administrative responsibilities in international business at Michigan State University, Bradley University, University of Wisconsin, and the Middle East Technical University (Turkey). In addition, he served as Senior Fulbright Scholar to Australia and taught at Monash University. Recently, he was appointed a visiting Professor at Manchester Business School, and as Gianni and Joan Montezemolo Visiting Chair at the University of Cambridge, the United Kingdom.