Business Plan Project: A Step-by-Step Guide to Writing a Business Plan

Business Plan Project: A Step-by-Step Guide to Writing a Business Plan

David Sellars

Print Price: 
$32.95
E-book Price: 
$19.95
In Stock: 
October 25, 2009
Number of Pages: 
125
Print ISBN: 
9781606491102
E-book ISBN: 
9781606491119

This book is designed to meet important needs of each segment; (1) the business plan serves as a means for college students to learn about the major functions of business and how they are interrelated, (2) entrepreneurs need a business plan to provide direction in the organization and launch of a new business and secure initial capital from funding sources, (3) consultants need a user-friendly business plan format to assist clients that have limited or no business experience, and (4) instructors and trainers need a turn-key text with supplements that require no lecture and little prep-time to teach student how to write a business plan.

David Sellars

David Sellars is a former salesperson, marketing manager, advertising executive, entrepreneur, and consultant who is now a university professor. He has worked for four Fortune 1000 firms, formed and operated successful businesses, and served as a consultant to entrepreneurs who are preparing to launch new businesses. Dr. Sellars is currently professor at Davenport University and earned his BS, MBA, and PhD degrees in business.

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