Basics of Branding: A Practical Guide for Managers

Book Details

EISBN

9781606495933

Pages

190

ISBN

9781606495926

Copyright Year

2014

In Stock

September 15, 2013

Print Price

$34.95

EBook Price

$19.95

About The Authors

Jay Gronlund

Jay Gronlund received his BA from Colby College and an MBA from Tuck. He has held positions at Richardson-Vicks, Church & Dwight, Seagrams, and Newsweek. In 1990, Gronlund started The Pathfinder Group...More
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