Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions

Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions

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Book Details

In Stock

October 15,2012

Print Price

$34.95

EBook Price

$19.95

Copyright Year

2013

EISBN

9781606493687

Pages

220

ISBN

9781606493670

About The Author

Terry Grapentine

Terry Grapentine has 35 years’ experience in the field of marketing. Most of his career has been spent as a marketing research consultant, but he also served as the director of consumer insights for ...More
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