Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions

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Book Details

Pages

220

ISBN

9781606493670

EISBN

9781606493687

Copyright Year

2013

Print Price

$34.95

EBook Price

$19.95

In Stock

October 15,2012

About The Author

Terry Grapentine

Terry Grapentine has 35 years’ experience in the field of marketing. Most of his career has been spent as a marketing research consultant, but he also served as the director of consumer insights for ...More
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