Business Expert Press is looking for applied, concise, executive-oriented books.
Business Expert Press is looking for applied, concise, books aimed at executives and advanced business students. You are the expert and, as such, we encourage you to author with Business Expert Press to represent your particular area of expertise. Students and business people are asking for concise, reliable information that can be consumed in one or two sittings and is absolutely trustworthy in terms of accuracy, currency and action-ability; that is they want to be able to put this new knowledge to use immediately.
Our readers are upper-level undergraduates, MBA students or business professionals; they are accomplished, engaged and busy. They have a huge appetite for knowledge, but want to consume it as quickly as possible.
Your topic of authorship for Business Expert Press will be a reflection of your expertise on a topic or technique that business students and practitioners need to know. Topics should be relevant to current practice and reflect established research findings. You may well have “converted” this knowledge into a more applied vein for teaching or work in business consulting and, if so, you have a head start. Imagine that a consultant or owner of a business has hired you for two hours to get them up to speed on your topic. What would you tell them and how would you communicate it? This should help frame the depth and breadth of your offering through Business Expert Press.
Before delving into the proposal guidelines, here’s a brief word about titles. You may be inclined to use one that is catchy, thought-provoking, couched in a challenge or reliant on superlatives. We are not against catchy titles—but their catchiness must not interfere with their descriptiveness. The importance of a book’s title cannot be stressed too strongly. Its purpose is two-fold: first, it is meant to clearly and accurately describe the content of the book it represents. Second, it needs to lend itself to web searches by including words that are key to its subject and likely to be used by prospective buyers who are browsing the internet in search of content that your book provides.
Tone and Treatment
Because we are not a journal or textbook publisher, we will not ask you to remove all personal opinion from your work. We need you to produce academically reliable, instruction-oriented content that includes your insight and opinion. The target length of your book should be 50,000 to 70,000 words.
Book Proposal Requirements
Abstract : Please begin with an abstract of your book. Your abstract should state what the subject is; who the audience is, why your topic is important and how the reader will benefit (think back cover marketing copy). This should not exceed half a page. If you find yourself deliberating about whether your abstract should offer sizzle or substance, we strongly encourage the latter. Most important is your statement of what the book is intended to do, how it will do it, and how the reader will benefit from it.
Key word sampling : Include under its own heading a sampling of key words that you anticipate will appear in your book. This list need not be exhaustive—between a half dozen and a dozen words is probably sufficient—but it should include only those words that are generally associated with the subject of your book and which are likely to be used by interested readers or researchers seeking information on the subject that your book covers.
Author biography : Prepare a page or less on your unique preparation to author on this topic. Specifically, highlight key accomplishments in your academic and professional career that qualify you as an expert authority on this subject.
Related Books : Please list two or three currently published books dealing with the same general subject area as your book. Such books need not necessarily compete directly with your book nor do they need to compare in terms of length or style; but they should be related to your book in some way. Please list the last name of the author, the title of the book and the publisher.
Manuscript delivery date: Please provide a prospective submission date. Keep in mind we understand you are busy; consequently we prefer a realistic timeline rather than an overly ambitious submission date.
Table of Contents : Provide a proposed table-of-contents with sub-heads down to the third level if necessary.
Ancillaries or support material : Do you plan on creating any ancillaries for the reader (e.g. PowerPoint Slides, topic videos, test questions, instructor notes, or additional examples not included in the book) that you would like us to use in support of your book once it is published? We do not require that you prepare any ancillaries with your book; however, if you have some or plan to create some we would be happy to offer them to adopters of your book by making them available online. If your book will be accompanied by ancillaries please list the items you plan to include. If no ancillaries will accompany the book simply say: “none”.
Local sales opportunities : Provide an estimate of the number of copies you will use yearly in your executive teaching and/or consulting practice. Name and contact information: At the end of your proposal, please indicate your name, as you would like it to appear on your book, and (if different) how it should appear on your publishing agreement. Include as well your contact information, both your brick-and-mortar address and your email address. If you have more than one of each, please select the one that you prefer that BEP use for snail-mail and email.
Find out how to reach an editor (Scott Isenberg or Rob Zwettler) by clicking here.