Applied, Concise Books by Experts for Non-Experts

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An Executive's Guide for Moving from US GAAP to IFRS

An Executive's Guide for Moving from US GAAP to IFRS cover image
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
08/30/2009

Peter Walton

International Financial Reporting Standards (IFRS) are becoming the benchmark accounting standards for companies listed on international stock exchanges. The SEC treats them as equivalent of US Generally Accepted Accounting Principles (GAAP) and is even contemplating allowing their use instead of US GAAP.

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Managing International Business in Relation-Based versus Rule-Based Countries

Managing International Business in Relation-Based versus Rule-Based Countries Cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
12/25/2009

Shaomin Li

Most executives and business students are familiar with how the rule-based system functions; few understand how relation-based system works (which accounts for the majority of the countries in the world).

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An Executive's Primer on the Strategy of Social Networks

An Executive's Primer on the Strategy of Social Networks cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
06/08/2009

Mason Carpenter

This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage.

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Strategic Planning: Fundamentals for Small Business

Strategic Planning: Fundamentals for Small Business cover
Print Price: 
$27.95
E-book Price: 
$15.00
In Stock: 
03/10/2010

Gary May

Strategy is about creating a plan to differentiate your business from the competition and to gain a competitive advantage. This book is about the fundamentals of strategic planning for the small business owner and his or her leadership team.

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Export Marketing Strategy: Tactics and Skills That Work

Export Marketing Strategy cover
Print Price: 
$29.95
E-book Price: 
$15.00
In Stock: 
05/18/2009

Shaoming Zou, Daekwan Kim and Tamer Cavusgil

This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

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Sustainability Reporting: Managing for Wealth and Corporate Health

Sustainability Reporting cover
Print Price: 
$27.95
E-book Price: 
$15.00
In Stock: 
11/09/2009

Gwendolen B. White

Environmental and sustainability reporting involves nonfinancial and financial indicators of an organization’s impact on environmental, economic, and social dimensions of their operations.

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Born Global Firms: A New International Enterprise

Born Global Firms: A New International Enterprise cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
08/06/2009

S. Tamer Cavusgil and Gary Knight

This book describes companies that conduct international business at or near the founding of the firm. Despite the limited resources that usually characterize new businesses, these “Born Global” firms achieve substantial international sales from an early stage in their development.

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Conscious Branding

Conscious Branding cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
10/25/2009

David Funk and Anne Marie Levis

Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map™, a simple visual diagram of how brands function throughout an organization.

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Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know

Print Price: 
$29.95
E-book Price: 
$15.00
In Stock: 
11/09/2009

Michael Czinkota, Ilkka Ronkainen and Masaaki Kotabe

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.

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Business Plan Project: A Step-by-Step Guide to Writing a Business Plan

Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
10/25/2009

David Sellars

Provides detailed instructions on how to write a comprehensive business plan for new ventures. The intended market segments are MBA-level college students, entrepreneurs, consultants, and college instructors or corporate trainers.

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Knowledge Management: Begging for a Bigger Role, 2nd Edition

Kransdorff Cover 2nd Ed
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
11/13/2009

Arnold Kransdorff

Updated, this new edition draws on two trillion-dollar examples – one being the present credit crunch – to highlight the gaping hole in the way industry and commerce are being taught how to make their decisions.

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A Primer on Corporate Governance

A Primer on Corporate Governance cover
Print Price: 
$29.95
E-book Price: 
$15.00
In Stock: 
01/31/2009

Cornelis de Kluyver

This book is a primer on corporate governance for executives. It is designed to guide you to become an effective participant by discussing corporate governance from both a macro- and micro-perspective.

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Sales and Market Forecasting for Entrepreneurs

Sales and Market Forecasting for Entrepreneurs cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
02/26/2010

Tim Berry

Don't think you're not qualified, or that forecasting is a matter of graduate training in statistics. This book, written by a 30-year veteran in planning, market research, and running a business, shows you how to educate your guesses with real world common sense, to make practical business forecasts, and to use them to manage your business better.

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Managing Your Intellectual Property Assets

Managing Your Intellectual Property Assets cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
11/01/2008

Scott Shane

This book outlines and illustrates strategies that you must employ to protect your intellectual property. There are legal means available to you, and this book defines these means and explains them in plain language.

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Manage Your Career: 10 Keys to Survival and Success When Interviewing and on the Job

Manage Your Career: 10 Keys to Survival and Success When Interviewing and on the Job
Print Price: 
$27.95
E-book Price: 
$15.00
In Stock: 
08/01/2008

Vijay Sathe

Manage Your Career: 10 Keys to Survival and Success When Interviewing and on the Job is a unique guide to creating a thriving career, no matter what stage your career path is in.

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Decision Support Basics

Decision Support Basics cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
11/02/2009

Daniel J. Power

Because of increasing complexity, rapid change and risk, managers have an obligation to shareholders to learn about and understand computerized decision support systems (DSS). Managers must know much more about information technology solutions and especially computerized decision support.

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A Leader's Guide to Knowledge Management: Drawing on the Past to Enhance Future Performance

A Leader's Guide to Knowledge Management cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
06/20/2009

John Girard and JoAnn L. Girard

This book is your guide to knowledge management for the future leaders of your organization. In other words, it ensures that they will know what you know and be able to apply your experiences to similar encounters in their time.

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A Director's Guide to Corporate Financial Reporting

A Director's Guide to Corporate Financial Reporting cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
03/15/2010

Krista Fiolleau, Kris Hoang and Karim Jamal

This book is designed for corporate directors and senior executives who want to gain a better understanding of accounting.

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Mergers and Acquisitions: Turmoil in Top Management Teams

Mergers and Acquisitions: Turmoil in Top Management Teams cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
12/10/2009

Jeffrey Krug

Mergers and acquisitions can be tumultuous for executives. Target companies can expect to lose close to 40 percent of their top management team within two years after acquisition.

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Developing Winning Brand Strategies

Developing Winning Brand Strategies cover
Print Price: 
$25.00
E-book Price: 
$15.00
In Stock: 
07/01/2009

Lars Finskud

Developing Winning Brand Strategies introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice.

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