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We now live in a world in which intellectual property is very important, accounting for a large portion of the value-added provided by many companies. Unfortunately most managers and entrepreneurs do not understand how to manage their companies’ intellectual property. This book looks at why patents, trade secrets, trademarks, and copyrights are important; what they do; and how to use them to generate competitive advantage and profit for your company.

This book is designed to help managers and scholars understand the fundamentals of international market research. It offers a comprehensive treatment of the research issues that international business managers face when contemplating market entry, engaging buyers in foreign markets, maintaining and growing market share, and expanding to newer opportunities abroad.

This book explains why you should grow your business and describes some of the major challenges of growth. It identifies several strategies that enhance the growth of new firms. It explains how entrepreneurs can select high-performing employees and describes various ways of enhancing employees’ motivation and commitment, including the use of pay systems that help to retain high-performing employees.

Conceived just 15 years ago, Knowledge Management (KM) is perhaps the single business discipline about which managers know least. Having spent pots of money investing in the creation of corporate knowledge, the benefits are still marginal.

This book gives you the keys to survival and success as your career progresses from one job to the next in the same organization or in different organizations—be they for-profit, nonprofit, government, or volunteer. It can help you to avoid the many traps and pitfalls you will encounter along your career path and guide you toward increased personal effectiveness during all three stages of the job cycle—when you are interviewing for a new job, as a newcomer, and thereafter.