Applied, Concise Books by Experts for Non-Experts

Susan Payton

Susan Payton is the Managing Partner of Egg Marketing & Public Relations, a firm that helps businesses step into Marketing 2.0. She considers herself an entrepreneur, and enjoys helping fellow entrepreneurs maximize their company exposure.

Susan is a published author, and her works include: Lifetips 101 Entrepreneur Tips, DIY Press Releases and DIY Email Marketing.

Susan has worked as a writer in the creative capacity for ten years. She is now harnessing her creative ability with her knowledge and experience in marketing, finance and business. From press releases to marketing strategy, she has helped her clients with the full range of marketing solutions. Her Central Florida marketing firm is an attribute to her talents.

She holds an MBA from the University of Central Arkansas, and has BA degrees in English and French.

Titles:

Internet Marketing for Entrepreneurs: Using Web 2.0 Strategies for Success

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Featured Author

Nancy E. Landrum

Nancy E. Landrum is Associate Professor at University of Arkansas at Little Rock (UALR). Her research, teaching, and consulting interests are in the areas of strategic management, corporate social responsibility, sustainable business, and base of the pyramid strategies. Dr. Landrum is faculty advisor to UALR Net Impact, was named a Net Impact Distinguished Member, consults on sustainable business, and serves on sustainability boards or committees at the university, city, and state levels.

Featured Editor

Tamer Cavusgil

Co-editor for the International Business Collection

S. Tamer Cavusgil is Fuller E. Callaway Professorial Chair and Director, Institute of International Business, Robinson College of Business, Georgia State University. Tamer specializes in the internationalization of the firm, global strategy, emerging markets, and buyer-seller relationships in cross-border business.