Nikolaos Panagopoulos

Nikolaos Panagopoulos

Dr. Nikolaos G. Panagopoulos is currently a Lecturer of Marketing at the Department of Marketing & Communication, Athens University of Economics & Business. His research, teaching and consulting interests revolve around personal selling & sales management, customer relationship management (CRM), marketing strategy, and advanced analytical techniques.

His work has been published or accepted for publication in scientific journals, such as the Journal of Personal Selling & Sales Management, Industrial Marketing Management, International Journal of Human Resource Management, European Journal of Marketing, Journal of Business Research, Journal of Selling & Major Account Management, as well as in the proceedings of international conferences both in the EU and the US.

He is a member of the American Marketing Association, the European Marketing Academy, the Greek Marketing Academy and a founding member of the Global Sales Science Institute. He is a member of the editorial boards of Industrial Marketing Management and the Journal of Selling & Major Account Management, while he serves as a reviewer in a variety of journals, such as the European Journal of Marketing, the Journal of Business Research, and the Marketing Education Review. Finally, he has provided his consulting services to a large number of public and private companies.

Sales Technology: Making the Most of Your Investment

Print Price: 
$29.95
In Stock: 
08/28/2010

Nikolaos Panagopoulos

This book is concerned with how executives can effectively manage a complex and costly sales technology initiative in order to get the most out of it.