Ilkka A. Ronkainen

Ilkka A. Ronkainen has served on the Georgetown faculty for the past 28 years teaching in the areas of international business and marketing. In addition, he is the founder and director of the MSB’s summer program in Hong Kong. He is co-author of multiple texts, two of which, International Business and International Marketing, are among the leading ones used in schools in the Americas, Asia, and Europe. In 1995, his co-authored text, The Global Marketing Imperative, was a winner of the Choice award given to the best research books of the year. He has received the undergraduate teaching and research awards twice, and in 2001 and 2008, the International Executive MBA program at Georgetown recognized him as the Outstanding Professor of the Year.

Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know

Emerging Trends, Threats and Opportunities in International Marketing
Print Price: 
$32.95
In Stock: 
11/09/2009

Michael Czinkota, Ilkka Ronkainen and Masaaki Kotabe

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.