David Michaelson

Dr. David Michaelson has 30 years experience conducting research for numerous Fortune 500 companies, universities, and philanthropic organizations. Dr. Michaelson has an extensive background in communications testing, message development, measurement of communications effectiveness, and branding. He also has been head of research for Ogilvy Public Relations Worldwide and GCI Group, as well as a director of research at Burson-Marsteller. Dr. Michaelson is a research fellow of the Institute for Public Relations, 2008 recipient of the Jackson, Jackson & Wagner Behavioral Science Prize and was named the 2009 public relations measurement/research expert of the year by PR News.

A Practitioner’s Guide to Public Relations Research, Measurement and Evaluation

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$32.95

In Stock: 

06/24/2010

Don Stacks and David Michaelson

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Winner of the 2011 National Communication Association PRIDE Best Textbook Award, given by the PR Division.

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. Part of that development can be traced to a change in the way that public relations is researched, measured, and evaluated.

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