Daekwan Kim

Daekwan Kim is Assistant Professor of International Business and Marketing in the College of Business at Florida State University. He received his Ph.D. from Michigan State University. He has taught numerous international business and marketing courses at Florida State University as well as in Japan and Europe. His research interests include international channel relationships, international marketing strategies, multinational brand management, and the impact of IT on firm marketing strategies and activities. His research work appears in numerous academic journals including the Journal of International Business Studies, Journal of Academy of Marketing Science, Journal of International Marketing, Industrial Marketing Management, Journal of Business Research, and International Marketing Review, among others.

Export Marketing Strategy: Tactics and Skills That Work

Export Marketing Strategy cover
Print Price: 
$32.95
In Stock: 
05/18/2009

Shaoming Zou, Daekwan Kim and Tamer Cavusgil

This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.